Search for dissertations about: "intangibility"

Found 3 swedish dissertations containing the word intangibility.

  2. 1. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships

    Author : Mikael Gidhagen; Bo Edvardsson; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; business-to-business; claim settlement; corporate insurance; critical episode; critical incident; customer relationship; damage adjustment; feeling of security; financial services; insurance; insurance marketing; insurance relationship; intangibility; loss; marketing; professional services; relationship; relationship character; relationship context; relationship development; relationship marketing; relationship quality; service; services marketing; service quality; Företagsekonomi; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

    Abstract : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. READ MORE

  4. 2. Massification of the Intangible : An investigation into embodied meaning and information visualization

    Author : Andreas Lund; Erik Stolterman; Pelle Ehn; Umeå universitet; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Informatics; computer and systems science; Information visualization; theory driven design; embodied realism; massification design; human-computer interaction; Informatik; data- och systemvetenskap; Informatics; computer and systems science; Informatik; data- och systemvetenskap; människa-datorinteraktion; människa-datorinteraktion;

    Abstract : The thesis addresses two related problems. It is argued that the materiality of physical artifacts serves the purpose of expressing abstract information. In contrast, the intangibility of IT is of such a kind that it poses different conditions for expressing abstract information. READ MORE

  5. 3. Internal corporate brand building : case studies of three Swedish service firms

    Author : Ted Karlsson; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The brand is often mentioned as the most valuable asset for a firm, and this is especially true for the brand that bears the company name, i.e., the corporate brand. READ MORE