Search for dissertations about: "integrated marketing"

Showing result 1 - 5 of 42 swedish dissertations containing the words integrated marketing.

  2. 1. Design-led organisations : A multiple-case study of the interplay between design and marketing

    Author : Ingela Lindahl; Fredrik Nordin; Staffan Brege; Lisbeth Svengren Holm; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Design; marketing; design-led;

    Abstract : The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. READ MORE

  4. 2. Integrated supply chain strategy, competition capabilities and firm performance : investigating adoption of enterprise systems within Swedish service firms

    Author : Rana Mostaghel; Nic S. Terblanche; Hoshang M. Beheshti; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Företagsekonomi;

    Abstract : Competition among service firms has become increasingly intense since the number of service firms has grown tremendously in recent decades. Managers in search of ingredients for competition capabilities have found supply chain integration beneficial. True supply chain integration is only possible through the use of enterprise systems. READ MORE

  5. 3. Core competence matters : Preparing for a new agenda

    Author : Urban Ljungquist; Anders Pehrsson; Kåre Hansen; Thomas Kalling; Växjö universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; core competences; competences; capabilities; resources; change management; corporate strategy; organizational structures; Business studies; Företagsekonomi; Marketing; Marknadsföring;

    Abstract : Ljungquist, Urban (2007). Core Competence Matters: Preparing for a New Agenda. Acta Wexionensia No. 121/2007. READ MORE

  6. 4. Supply chain management : an empirical study on Swedish manufacturing firms' enterprise systems adoption, supply chain integration, competition capability and performance

    Author : Pejvak Oghazi; Russell Abratt; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marknadsföring; Logistics; Logistik; Industriell marknadsföring;

    Abstract : Today’s marketplace is more fiercely competitive than ever before. Globalization, continual technological advances, and an ever-changing customer demand for new products have brought about new managerial practices and business models. READ MORE

  7. 5. A marketing design approach to destination development

    Author : Eva Maria Jernsand; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; destination development; place branding; participatory design; experience innovation;

    Abstract : An increasing demand for environmental, socio - cultural and political aspects has led to that more integrated methods of tourism planning has evolved, which emphasize sustainability as a key fa c- tor. However, it is argued that the term sustainability is used carelessly and that the social aspect is often overlooked. READ MORE