Search for dissertations about: "interactive marketing"
Showing result 1 - 5 of 7 swedish dissertations containing the words interactive marketing.
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1. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing
Abstract : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. READ MORE
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2. Reciprocal Engagement : A grounded theory of an interactive process of actions to establish, maintain, and develop an enterprise
Abstract : Reciprocal engagement is a theory of a basic social process that addresses how an organization establishes, maintains, and develops its enterprise by focusing on strengthening its relationships with other actors. It rests on the rationale that one’s relationships are foremost dependent on how well one manages to engage others. READ MORE
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3. Making B2B Sales Interactions Valuable - A Social and Symbolic Perspective
Abstract : Salespeople’s work has always been regarded a crucial contributor to businesses’ value creation by researchers and practitioners alike. As tangible products are not at the core of interactions between salesperson and customer in the context of services-based or non-standardized markets, sales’ role is assigned greater influence in the understanding, creating and delivering of customer value. READ MORE
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4. Factors Affecting Upvoting Intention On Social Bookmarking Sites
Abstract : Technological developments of last decade have changed how people communicate and how companies operate. With the emergence of the Internet, and specifically of the interactive web or Web 2. READ MORE
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5. The Digital Transformation of the Manufacturing Industry : Metamorphic Changes and Value Creation in the Industrial Network
Abstract : The Industry 4.0 trend poses many challenges for the manufacturing industry and societies generally. The trend presents new challenges and opportunities related to industrial competitiveness and sustainability, as industrial firms adopt digital technologies to change how they interact and exchange data across their industrial network. READ MORE