Search for dissertations about: "interior and marketing"

Found 3 swedish dissertations containing the words interior and marketing.

  2. 1. Harmonising value in a car’s interior using sensory marketing as a lens

    Author : Andreas Eklund; Adele Berndt; Klaus-Peter Wiedmann; Linnéuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand experience; brand image; sensory cues; sensory marketing; and service-dominant logic SDL ; Marketing; Marknadsföring;

    Abstract : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. READ MORE

  4. 2. Design-led organisations : A multiple-case study of the interplay between design and marketing

    Author : Ingela Lindahl; Fredrik Nordin; Staffan Brege; Lisbeth Svengren Holm; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Design; marketing; design-led;

    Abstract : The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. READ MORE

  5. 3. Empirical studies of auctions of non-distressed residential real estate

    Author : Rosane Hungria-Gunnelin; Mats Wilhelmsson; Hans Wijkander; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; housing market; auctions; underpricing; bidding strategies; time-on-market; brokers commission fee structures; information asymmetry; winner s curse; bostadsmarknad; auktioner; underprissättning; budgivningsstrategier; time-on-market; provisionsstruktur; informationsasymmetri; winner s curse; Real Estate and Construction Management; Fastigheter och byggande;

    Abstract : Real estate auctions have become a popular sales mechanism in Sweden in the past couple of decades when the internet facilitated the marketing of properties for sale. With the possibility to display several exterior and interior pictures of the property rather than the single façade picture style of traditional newspapers advertisements, and a more detailed description of the object, brokers significantly increased the number of potential buyers at the showings of properties for sale. READ MORE