Search for dissertations about: "international marketing program adaptation"

Found 1 swedish dissertation containing the words international marketing program adaptation.

2. 1. International marketing program adaptation, strategic fit, and export performance : an empirical investigation

   Author : Magnus Hultman; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

   Abstract : The current trend toward globalization has created countless new business opportunities for companies. At the same time, however, it has facilitated participation by foreign competitors on all fronts. READ MORE