Search for dissertations about: "internet customer"

Showing result 1 - 5 of 37 swedish dissertations containing the words internet customer.

  2. 1. E-marketing and customer perceived value in travel and tourism

    Author : Maria Lexhagen; Mittuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Tourism research; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing.; Business studies; Företagsekonomi; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing;

    Abstract : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. READ MORE

  4. 2. Re-creating processes : when Internet came to the mail order company

    Author : Sara Hjelm Lidholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internet; e-commerce; organisational change; translation; Handel och IT; Bussiness and IT;

    Abstract : The subject of this thesis is the implementation of e-commerce as a technical and commercial strategy of a mail order company. The study is longitudinal and mainly performed with interviews and observations during 2001 and 2009. I have analyzed the material with the help of translation theory and with an emphasis on Callon (1986). READ MORE

  5. 3. Interface Strategies. Internet and the Business of Large Swedish Daily Newspapers

    Author : Tobias Fredberg; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; industry transition; strategy; innovation; newspaper; Internet;

    Abstract : The dissertation analyses how large daily newspapers in Sweden have used the Internet in business. The focus is put on the managerial challenge of handling the Internet as a new distribution technology in the newspaper world. READ MORE

  6. 4. Brand Architecture from Above : Understanding the Customer Disconnect

    Author : Per Åsberg; Henrik Uggla; Mats Urde; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand portfolio; Brand architecture; perceptual alignment; consumer perception; Brand Concept Map; Brand Portfolio Star; Conceptual Integrated Multi-dimensional Architecture CIMA model; Industrial Economics and Management; Industriell ekonomi och organisation;

    Abstract : Global business is transforming. Information technology in general, and the Internet specifically, has globalized business and empowered the consumer with more information and choice than ever before. Consequently, academic research into brand portfolios and brand architecture is faced with new challenges to reflect this changing reality. READ MORE

  7. 5. E-Business in an Established Customer Vendor Relationship - Implications for Customer Service and Logistics

    Author : Fredrik Orremo; Förpackningslogistik; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; E-commerce; E-business; packaging logistics; Customer Service; Logistics;

    Abstract : E-business is becoming more and more common today. The predictions of future growth give clear indications that companies will use e-business more and more. However in the growth of e-business it has been identified that there is a common lack of understanding in customer needs and logistics. READ MORE