Search for dissertations about: "jibs marketing brand"
Found 2 swedish dissertations containing the words jibs marketing brand.
-
1. Craft production in the Kingdom of Crystal (Glasriket) and its visual representation : Constructing authenticity in cultural/marketing production
Abstract : Authenticity is a core concept and phenomenon in contemporary marketing, as both marketers and consumers seek the authentic. Individuals, companies, and industries all work to establish and accomplish authenticity for themselves and related stakeholders. READ MORE
-
2. Celebrity entrepreneurship and celebrity endorsement : Similarities, differences and the effect of deeper engagement
Abstract : Increasingly, celebrities appear not only as endorsers for products but are apparently engaged in entrepreneurial roles as initiators, owners and perhaps even managers in the ventures that market the products they promote. Despite being extensively referred to in popular media, scholars have been slow to recognize the importance of this new phenomenon. READ MORE