Search for dissertations about: "köpbeteende"

Found 2 swedish dissertations containing the word köpbeteende.

2. 1. Car distribution organization : strategic issues in four configurations

   Author : Anders Parment; Björn Axelsson; Linköpings universitet; []
   Keywords : car industry; distribution; competition; brands; coordination; strategic issues; distribution chains; lean distribution; retail geography; market knowledge; bilmarknaden; distribution; personbilar; marknadsföring; köpbeteende; varumärke; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

   Abstract : This study is concerned with car distribution organization, a context characterized by overcapacity, intense competition, and manufacturers heavily focusing on brands. In the study, different distribution solutions are investigated through applying a framework of four strategic issues. READ MORE

4. 2. Changing the servicescape : The influence of music and self-disclosure on approach-avoidance behavior

   Author : Pernille Andersson K; Per Kristensson; Wästlund Erik; Anders Gustafsson; Magnus Söderlund; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Servicescape; Approach Avoidance; Affect; Consumer behavior; Psykologi; Psychology;

   Abstract : The purpose of this thesis is to investigate and understand the effect of a servicescape’s ambient and social conditions on consumers’ Approach/Avoidance behavior in a retail context. More specifically, this thesis investigates the effect of music (ambient stimuli) and employees’ self-disclosure (social stimuli) on consumers’ Approach/Avoidance behavior in a retail store. READ MORE