Search for dissertations about: "life style marketing"

Found 2 swedish dissertations containing the words life style marketing.

2. 1. Industrial buying behavior in the Middle East : a cross national study

   Author : Hossein Dadfar; Linköpings universitet; []
   Keywords : Industrial buying behavior; purchasing process for industrial capital goods; decision making; implementation; dimensions of buying behavior negotiation behavior; consulting marketing; Middle Eastern socio-cultural characteristics; tribalism; Islam; westernization; Iran; Syria; the United Arab Emirates; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

   Abstract : This study tackles industrial buying behavior in a socio-cultural context. The main purpose is to explore the influence of socio-cultural forces on industrial buying behavior in the Middle Eastern selected countries: Iran, Syria and the United Arab Emirates. READ MORE

4. 2. Born Globals : Rapid International Growth in New Ventures

   Author : Ingemar Wictor; Svante Andersson; Tomas Müllern; Sören Sören Kock; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Born Global; internationalisation; entrepreneur; network; vision; value chain; growth; management; leadership; entrepreneurial teams;

   Abstract : The traditional theories developed by Johanson and Vahlne (1977, 1990) and other researchers ofinternationalisation have long been questioned because of the fast-changing environment and deregulations. In particular, for Born Global firms, namely a company that has achieved a foreign sales volume of at least 25% within three years of its inception and that seeks to derive significant competitive advantage from the use of resources and the sales of outputs in multiple countries (Andersson and Wictor, 2003, p. READ MORE