Search for dissertations about: "lifestyle marketing"

Showing result 1 - 5 of 6 swedish dissertations containing the words lifestyle marketing.

  2. 1. Status Spotting- A Consumer Cultural Exploration into Ordinary Status Consumption of "Home" and Home Aesthetics

    Author : Sofia Ulver; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Status; Consumers; Home; Aesthetics; lifestyle; Status Consumption; Marketing; Consumer Culture; Globalization;

    Abstract : When lumping the notions of “status” and “consumption” together, people often think of expensive brands, conspicuous luxury, bling-bling and spectacular extravaganza. Not least in the case of the “home,” such associations go to Hollywood stars, spacious mansions, famous architects, swimming pools, and high-priced furniture design frenzy. READ MORE

  4. 2. There and back again? : Dutch lifestyle migrants moving to rural Sweden in the early 21st century

    Author : Marco Eimermann; Mats Lundmark; Dieter Müller; Susanne Stenbacka; Örebro universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; lifestyle migration; international counterurbanisation; creative class; place marketing; Emigration Expo; Bergslagen Database; interview study; Dutch families; rural Sweden; 21st century; Social and Economic Geography; Kulturgeografi;

    Abstract : This thesis has a twofold aim. First, it studies motivations and decision processes of Dutch families moving to rural Sweden, with a focus on Hällefors municipality in the Bergslagen area. Second, it explores how this migration flow can be conceptualised within migration theory. The results of the study are presented in four papers. READ MORE

  5. 3. The South African research landscape : the use of traditional and alternative methodologies in addressing information shortages

    Author : Mélani Prinsloo; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The title of this thesis is "The South African Research Landscape: the use of traditional and alternative methodologies in addressing information shortages". This thesis demonstrates the journey of a researcher working in and learning from the South African research landscape. READ MORE

  6. 4. Barriers and Facilitators of Health Promotion and Obesity Prevention in Early Childhood : A Focus on Parents, Results from the IDEFICS Study

    Author : Susann Regber; Staffan Mårild; Jan Johansson Hanse; Gabriele Eiben; Masuma Novak; Finn Rasmussen; Sweden Gothenburg University of Gothenburg Sahlgrenska Academy Institute of Medicine; []
    Keywords : parents; children; obesity; weight perception; registers; prevention; health promotion;

    Abstract : Background: Childhood obesity has increased dramatically during the past thirty years. Parents are key persons in their children’s lives and their efforts to create healthy lifestyles are very important. However, social and economic determinants of health also affect parents’ opportunities to promote a healthy lifestyle. READ MORE

  7. 5. Modern Media, Modern Audiences : Mass Media and Social Engineering in the 1930s Swedish Welfare State

    Author : Ylva Habel; Soveig Julich; Stockholms universitet; []
    Keywords : HUMANIORA; HUMANITIES; Visuell kultur; urbanitet; kvinnor; mediehistoria; reception; välfärdsstaten; Film; Filmvetenskap; filmvetenskap; Cinema Studies;

    Abstract : The dissertation straddles the interface of mass media, social engineering and advertising in 1930s Stockholm. Its twofold objective is firstly to outline their cultural output, targeting predominantly feminine audiences. READ MORE