Search for dissertations about: "loyalty"

Showing result 1 - 5 of 70 swedish dissertations containing the word loyalty.

2. 1. A mobile bank application loyalty model : The young bank customer perspective

   Author : Mustafa Nourallah; Peter Öhman; Pejvak Oghazi; Mittuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; loyalty antecedents; usability; service quality; customer satisfaction; loyalty; consequences of loyalty; young bank customers; mobile bank applications; Sweden.;

   Abstract : This thesis investigates young bank customer (YBC) perceptions of loyalty in the context of mobile bank applications (MBAs), including loyalty antecedents and the consequences of loyalty. A first study investigates the relationships between cognitive, affective, and conative antecedents, on one hand, and loyalty, on the other. READ MORE

4. 2. The Impact of Loyalty Programs on Customer Loyalty: Multiple Case Studies on Business to Business (B2B) Loyalty Programs in the Air Cargo Market

   Author : Muneer Jahwash; Esmail Salehi-Sangari; Mana Farshid; Nidal Dwaikat; Aristeidis Theotokis; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer loyalty; loyalty programs; airline cargo; factors that enhance loyalty; challenges of loyalty programs; benefits of loyalty programs; Industrial Marketing; Industriell marknadsföring;

   Abstract : Air cargo plays a crucial role in air transport and the globalized economy; this study investigates airline cargo's current practices and marketing tools that enhance customer loyalty. There is an obvious lack of literature on the key drivers of customer loyalty and loyalty programs in the domain of air cargo. READ MORE

5. 3. Value creation and loyalty in exchange relationships : a dynamic perspective

   Author : Claes Gunnarsson; Claes Hultman; Lars Hallén; Jörgen Elbe; Örebro universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Industrial marketing; Value creation; Shortfall; Loyalty; Business relationship; Trust; Commitment; Customer satisfaction.; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business studies; Företagsekonomi; Business Studies; Företagsekonomi;

   Abstract : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. READ MORE

6. 4. Loyalty Work : Emotional interactions of defence lawyers in Swedish courtrooms

   Author : Lisa Flower; Sociologi; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Loyalty; law; emotional regime; emotion; facework; emotion work; teamwork; Lojalitet; lagen; emotionsregim; emotion; facework; emotionsarbete; teamwork;

   Abstract : Defence lawyers’ work takes place in emotionally charged, yet emotionally constraining situations. This is particularly evident in criminal trials. Distressed clients, unforeseeable disruptions, disturbing evidence, emotional plaintiffs and even moral suspicions should all be managed in a proper and appropriate manner. READ MORE

7. 5. Loyal until death (?) : The nature, measurement and predictors of loyalty in a military context

   Author : Torbjörn Engelkes; Magnus Sverke; Torun Lindholm; Gerry Larsson; Erik Hedlund; Bo Melin; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; loyalty; behavior; measurement; dimensionality; predictors; social identity fusion; leadership; IPA; factor analysis; Swedish Armed Forces; military; extreme environment; dilemma; psykologi; Psychology;

   Abstract : The overall aim of this thesis was to broaden the understanding of the concept of loyalty within a military context, by focusing on how the nature of loyalty is experienced, how it can be measured and how it can be predicted. To achieve this, the thesis was structured in three interrelated studies, which initially aimed to examine the content of loyalty within the Swedish Armed Forces (SAF), then to develop and validate a scale to measure loyalty, and finally to examine possible predictors of loyalty. READ MORE