Search for dissertations about: "loyalty"

Showing result 16 - 20 of 70 swedish dissertations containing the word loyalty.

  2. 16. On the Value of Customer Loyalty Programs - A Study of Point Programs and Switching Costs

    Author : Henrik Sällberg; Linköpings universitet; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; loyalty programs; point programs; switching costs; Computer science; Datavetenskap; Economic Information Systems; Ekonomiska informationssystem;

    Abstract : The increased prevalence of customer loyalty programs has been followed by an increased academic interest in schemes. This is partly because the Internet has made competition 'one click away'. It is also because information technology has made it more economical for firms to collect customer information by way of loyalty programs. READ MORE

  4. 17. Store loyalty? : an empirical study of grocery shopping

    Author : Anne Mägi; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : The issue of customer loyalty is a main concern for grocery retailers. Retailers need to know how loyal customers are to their grocery stores; if some customers are more loyal than others; and, why that would be so. READ MORE

  5. 18. Essays on strategic price bundling in retail banking

    Author : Merja Mankila; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; price bundling; retail banking; strategic planning; effectiveness; relationship management; customer loyalty; conjoint a;

    Abstract : The empirical motivation of this dissertation is the retail banks need to become more conscious about the profitability and pricing of their activities in a successively harder competitive environment. One of the largest threats for the retail banks has become the changed customer behaviour resulting in an increased split-banking and bank switching. READ MORE

  6. 19. Tracing the drivers of B2B brand strength and value

    Author : Niklas Bondesson; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

    Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE

  7. 20. Conflicting values - everyday ethical and leadership challenges related to care in combat zones within a military organization

    Author : Kristina Lundberg; Lars Sandman; Per-Olof Michel; Jönköping University; []
    Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; combat zones; ethical problems; everyday ethical problems; health care; licensed medical personnel; medical ethics; military ethics; military medical personnel; military personnel;

    Abstract : Introduction: Licensed medical personnel (henceforth LMP) experience ethical problems related to undertaking care duties in combat zones. When employed in the Armed Forces they are always under the command of tactical officers (henceforth TOs). READ MORE