Search for dissertations about: "lund företagsekonomi"
Showing result 1 - 5 of 55 swedish dissertations containing the words lund företagsekonomi.
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1. Leveraging cooperative strategy - cases of sports and arts sponsorship
Abstract : This thesis describes and analyzes factors that shape and characterise cooperative strategy in sports and arts sponsorship. Organisations in the fields of sport and art are becoming increasingly dependent on sponsors for survival and growth. READ MORE
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2. Transfer of brand associations over time : the brand extension of Nivea
Abstract : Brand extension has been the source of strategic growth for many firms during recent decades. Introducing new products under existing brand names is one way to use the image of a brand name to enter new markets. READ MORE
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3. Budgetary control in public health care : a study about perceptions of budgetary control among clinical directors
Abstract : Health care expenditures have increased rapidly in most OECD-countries, and several reforms have been considered for the improvement of cost-containment in the health care sector. Physicians in particular have been recognized to have considerable impact on health care expenditures and as a result they have become increasingly involved in budgetary control with the hope of a more efficient use of resources. READ MORE
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4. Growth intentions and communicative practices : Strategic entrepreneurship in business development
Abstract : This thesis focuses on the “will and skill” of individuals who take part in activities of running a business. The aspect of “will” is studied in terms of growth intentions and the aspect of “skill” is studied in terms of communicative practices. READ MORE
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5. The bottom line of cultural diversity at the top : the top management team's cultural diversity and its influence on organisational outcomes
Abstract : This dissertation investigates the relationship between cultural diversity in top management team (TMT) and organisational outcomes. The theoretical framework developed within this dissertation identifies three major concerns in this relationship. READ MORE