Search for dissertations about: "luxury brands"

Found 5 swedish dissertations containing the words luxury brands.

2. 1. The Rise of Luxury Brands Online : A study of how a sense of luxury brand is created in an online environment

   Author : Anita Radón; Per Olof Berg; Miriam Salzer-Mörling; Micael Dahlén; Lars Strannegård; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Luxury; Luxury Brands; Brand Image; Brand Identity; Internet; Online Environment; Communities; Counterfeits.; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

   Abstract : Luxury brands have only recently tapped into the online market in an attempt to increase revenues and expand their businesses. This leap onto the online world has resulted in several new challenges, including the luxury brand paradox. READ MORE

4. 2. Luxury as the opposite of vulgarity : a trio of perspectives on luxury brands

   Author : Mignon Reyneke; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : This thesis, entitled “Luxury as the opposite of vulgarity: A trio of perspectives on luxury brands” considers luxury brands in a trio of contemporary contexts. Despite the academic research surrounding luxury brands being limited, the existent research most often studies luxury brands in a traditional retail context. READ MORE

5. 3. Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa

   Author : Beate Stiehler; Esmail Salehi-Sangari; Leyland Pitt; Narongsak (Tek) Thongpapanl; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Luxury brands; South Africa; Emerging markets; Consumer behaviour; luxury segments; brand co-creation; discourse analysis; Företagsekonomi; Business Studies;

   Abstract : Africa has been identified as an upcoming market in which luxury brands should secure future growth opportunities. A review of related academic literature, however, reveals that limited research has been conducted which focuses specifically on the continent’s luxury consumers. READ MORE

6. 4. 'Dior without Dior' : Tradition and Succession in a Paris Couture House, 1957-2015

   Author : Sara Skillen; Andrea Kollnitz; Caroline Evans; Christopher Breward; Stockholms universitet; []
   Keywords : HUMANIORA; HUMANITIES; Christian Dior; Paris Fashion; Fashion Designer; Couturier; French Haute Couture; Luxury brands; Savoir-Faire; Couture; Tradition; Succession; Royalty; Heritage; Myth; Codes; Legitimation; Symbolic Production; Legacy; modevetenskap; Fashion Studies;

   Abstract : This study explores how the French luxury fashion house, Dior has mobilised its power over a 70 year period through the constructed persona of the designer, who functions as a figurehead, together with the brand’s heritage. It investigates how the house of Dior reinvented itself after the death of its founder in 1957 through the charismatic succession of a series of designers; Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, and finishes in 2015 with the departure of Raf Simons. READ MORE

7. 5. Status Spotting- A Consumer Cultural Exploration into Ordinary Status Consumption of "Home" and Home Aesthetics

   Author : Sofia Ulver; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Status; Consumers; Home; Aesthetics; lifestyle; Status Consumption; Marketing; Consumer Culture; Globalization;

   Abstract : When lumping the notions of “status” and “consumption” together, people often think of expensive brands, conspicuous luxury, bling-bling and spectacular extravaganza. Not least in the case of the “home,” such associations go to Hollywood stars, spacious mansions, famous architects, swimming pools, and high-priced furniture design frenzy. READ MORE