Search for dissertations about: "mARKETING"
Showing result 21 - 25 of 439 swedish dissertations containing the word mARKETING.
-
21. Motivating External Participation in Marketing Intelligence Foresight
Abstract : Long-range planning for purposes of deciding on the development of high investment and long development cycle activities requires that assumptions be made about environmental factors at the time of their future completion. For organizations that serve a market, the future market factors related to supply, demand, and technological developments are at once fundamentally critical and unknowable with certainty. READ MORE
-
22. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study
Abstract : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. READ MORE
-
23. Setting the Marketing Scene: Reality Production in Everyday Marketing Work
Abstract : The aim of this thesis is to offer a contribution to the understanding of marketing work. In orthodox, mainstream marketing management literature, the work of marketing is commonly depicted as a fairly straightforward practice, technical in character, neutral in terms of social values and ideologies, operating within an objective and pre-given world. READ MORE
-
24. Marketing for Life Cycle Thinking
Abstract : The concept of “life cycle thinking” creates possibilities for major improve¬ments in environ¬mental performance, but compels companies to look beyond their own immediate sites and operations to consider the broader picture of their products’ or services’ environmental impact. This thesis seeks to explore company attempts to implement such life cycle thinking (LCT), and how this connects with their self-inte¬rest in terms of market success. READ MORE
-
25. Social marketing for injury prevention : changing risk perceptions and safety-related behaviors among New York farmers
Abstract : In the U.S., work-related death is an all too familiar occurrence on farms. Tractor overturns continue to be the most frequent cause of these fatalities. READ MORE