Search for dissertations about: "magnus Söderlund"

Showing result 1 - 5 of 6 swedish dissertations containing the words magnus Söderlund.

2. 1. Changing the servicescape : The influence of music and self-disclosure on approach-avoidance behavior

   Author : Pernille Andersson K; Per Kristensson; Wästlund Erik; Anders Gustafsson; Magnus Söderlund; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Servicescape; Approach Avoidance; Affect; Consumer behavior; Psykologi; Psychology;

   Abstract : The purpose of this thesis is to investigate and understand the effect of a servicescape’s ambient and social conditions on consumers’ Approach/Avoidance behavior in a retail context. More specifically, this thesis investigates the effect of music (ambient stimuli) and employees’ self-disclosure (social stimuli) on consumers’ Approach/Avoidance behavior in a retail store. READ MORE

4. 2. Proactivity in Service Failure and Service Recovery

   Author : Jasenko Arsenovic; Bo Edvardsson; Bård Tronvoll; Magnus Söderlund; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; service failure; service recovery; complaint management; customer proactivity; employee proactivity; collaboration; customer responses; Business Administration; Företagsekonomi;

   Abstract : Although service failure and service recovery have been extensively researched, service employees struggle to recover an increasing number of customer complaints. The overall aim of this thesis is to explain the role of customer and employee proactivity in service failure and service recovery. READ MORE

5. 3. Essays on Consumers’ Socially Responsible Decision Making

   Author : Aylin Çakanlar; Jacob Östberg; Magnus Söderlund; Nailya Ordabayeva; Sarial Abi Gülen; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; social identity; socially responsible decision-making; political identity; couple identity; företagsekonomi; Business Administration;

   Abstract : Identity has important implications for consumers’ choices in the marketplace. While prior research has mainly studied identity at the individual level, consumers’ social identities are growing more relevant in the marketplace. This dissertation examines how these social identities affect socially responsible decision-making. READ MORE

6. 4. Development and evaluation of a web application for stress management : Supporting behaviour change in persons with work related stress

   Author : Caroline Eklund; Anne Söderlund; Magnus Elfström; Mats Lekander; Mälardalens högskola; []
   Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; fysioterapi; Physiotherapy;

   Abstract : Stress is the most common reason for sick leave in Sweden. Stress can lead to health-related problems such as burnout syndrome, depression, sleep disorders, cardiovascular disease and pain. It is important to handle stress at an early stage before it could lead to health-related problems. The web enables to reach many persons at a low cost. READ MORE

7. 5. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors

   Author : Miralem Helmefalk; Magnus Söderlund; Linnéuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Atmospherics; Congruency; Emotions; Multi-Sensory; Purchase behaviors; Sensory cues; Sensory interplay; Sensory marketing; Marketing; Marknadsföring;

   Abstract : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. READ MORE