Search for dissertations about: "management and media"

Showing result 1 - 5 of 282 swedish dissertations containing the words management and media.

2. 1. Digital Marketing Strategy : B2B and Stakeholders Communication

   Author : Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

   Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

4. 2. Using Social Media

   Author : Beata Jungselius; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; social media; social photography; platforms; affordances; Instagram; likes; like;

   Abstract : The rise of social media platforms has changed how people interact. Mobile technologies with built-in, high-quality cameras offer new possibilities for people to document and share their everyday activities. Many consider these interaction-mediating devices to be important tools for facilitating people’s social life through use of social media. READ MORE

5. 3. Confronting Value Strain : Press Coverage of Health Care Reform in Sweden and the United States

   Author : Susan Holmberg; W. Lance Bennett; Peter May; Steven Hanson; Seattle University of Washington; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Health care reform; Sweden; United States; media coverage; press coverage; value strain; Media and communication studies; Medie- och kommunikationsvetenskap; Health and medical services in society; Hälso- och sjukvård i samhället; Political science; Statsvetenskap;

   Abstract : This dissertation examines the journalistic discourse surrounding health care reform debates in Sweden and the US in the early 1990's. It found that in both countries, the challenging value (i.e. READ MORE

6. 4. Merger and management : University of Rwanda libraries in a transitional context

   Author : Berthilde Uwamwezi; Högskolan i Borås; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; University merger; resource sharing; library management; academic libraries; academic library merger; University of Rwanda; Rwanda; University of Rwanda libra;

   Abstract : With a focus on management of libraries, this study is set in the context of a merger of the University of Rwanda with multi-sites and campuses. The study explores how librarians, library directors and representatives for university management understand and conceive of the libraries in relation to the merger. READ MORE

7. 5. Information and records management systems and the impact of information culture on the management of public information

   Author : Proscovia Svärd; the Netherlands Amsterdam University of Amsterdam; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Enterprise Content Management; Records Management; EGovernment; Organizational Culture and Information Culture; Media and Communications; Medie- och kommunikationsvetenskap;

   Abstract : The information society and the paperless office are by now two timeworn metaphors of contemporary society, where information is considered as the main asset and vehicle for economic, cultural and political achievements, enhanced by the use of information technology. Though information is considered an important asset not much attention is paid to its management. READ MORE