Search for dissertations about: "market orientation and firm performance"
Showing result 1 - 5 of 8 swedish dissertations containing the words market orientation and firm performance.
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1. Small Firm Growth and Performance : Entrepreneurship and Beyond
Abstract : Why is it that some small firms perform well and grow while others do not? Does entrepreneurship play a role in this process? These are the two principal questions addressed in this text.On the basis of an extensive literature review, variables enhancing and restricting small firm growth and performance were identified. READ MORE
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2. From market orientation to orientation towards international marjets (OIM) of born global firms : evaluating the impact of OIM on born global firms' performance
Abstract : Although there is a considerable amount of research on market orientation, research on this concept in the context of born global firms is still lacking a precise definition and full operationalization. This research aims to investigate how the market orientation (MO) concept could be understood for a specific type of firm: the born global firm. READ MORE
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3. The Internationalization of SMEs: An Interactive Perspective of Firm-Level Entrepreneurship and Network Structure
Abstract : The positive relationship of firm-level entrepreneurship and performance has received much attention in recent years and has become an attractive title in the entrepreneurship literature. This popularity encourages researchers to study the role played by the phenomenon on other organizational outputs such as internationalization. READ MORE
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4. Exploring Proactive Market Strategies : Managing the Market to Create Value
Abstract : How can firms become more successful and achieve higher business performance? How can they manage more complex and dynamic markets and maintain a high competitiveness? The answer is: through a more proactive approach to managing the market and creating customer value. This thesis explores proactive market strategies, which are firm’s proactive strategies for creating, communicating, and delivering superior value to their customers, thereby achieving superior business performance. READ MORE
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5. Demand-Supply Chain Management
Abstract : Purpose: This research aims to enhance the current understanding and knowledge of the demand-supply chain management (DSCM) concept by determining its elements, benefits, and requirements, as well as by analyzing key elements of the concept. Methodology: This research has utilized the case study strategy and the survey strategy, however, the case study strategy dominates. READ MORE