Search for dissertations about: "market-orientation"

Showing result 1 - 5 of 26 swedish dissertations containing the word market-orientation.

2. 1. Enacting, Enabling, and Embracing Market Orientation : A study of Public–Private Dyads

   Author : Sofia Molander; Markus Fellesson; Rolf Rönning; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; public service; public-private relationships; public procurement; public transport; collaboration; coordination; Business Administration; Företagsekonomi;

   Abstract : This thesis contributes to an increased understanding of how public–private dyads enact (“what”), enable (“how”), and embrace (“why”) market orientation. Drawing on a multi-year study of Swedish public transport, the thesis shows that the nature of the relationship between public and private organizations plays an important role in how market orientation is undertaken in dyadic practice. READ MORE

4. 2. Rearranging a business model towards market orientation : strategic and operational dimensions and the impact of E-commerce

   Author : Daniel Kindström; Linköpings universitet; []
   Keywords : Business model; market orientation; strategic positions; operative platforms; E-commerce; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

   Abstract : The overall purpose of this thesis is to explore and describe the rearrangements of a company (changes), from a business model perspective, as it attempts to strategically reorient itself towards market orientation. E-commerce, and more specifically, the impact of e-commerce in this process will be explored. READ MORE

5. 3. The role of market orientation in public housing companies: : A study of MO’s effect on construction strategies

   Author : Zahra Ahmadi; Björn Berggren; David Sörhammar; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public housing companies; market orientation; construction strategies; innovation; moderating and mediating effects; strategic performance; Business Studies; Företagsekonomi;

   Abstract : The development of public housing companies in Sweden is strongly influenced by legal, economic, and demographic changes. The companies long tradition of taking responsibility for customer welfare in living have recently been criticized for excessive dominance over price setting, which is claimed to give them competitive advantages in the housing market. READ MORE

6. 4. Market orientation and public housing companies in the Swedish declining market

   Author : Zahra Ahmadi; Hans Lind; Akmal S Hyder; Agneta Sundström; Desalegn Abraha; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public housing companies; market strategies; market orientation; declining markets; private housing companies; Fastigheter och byggande; Real Estate and Construction Management;

   Abstract : The licentiate thesis consists of three papers with the particular topic in public housing. They discuss how the public housing companies manage the transition to higher economic demands meeting increased customer and market requirements. READ MORE

7. 5. To Produce Change. Market-orientation and IT in property management firms

   Author : Per-Arne Wikström; KTH; []
   Keywords : Organizational change; the new ; sensemaking; resource dependence; market-orientation; Intranet; property management; narration;

   Abstract : .... READ MORE