Search for dissertations about: "marketing 2010"

Showing result 1 - 5 of 21 swedish dissertations containing the words marketing 2010.

  2. 1. Virtual worlds : marketing implications and applications

    Author : Wade Halvorson; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : .... READ MORE

  4. 2. Hybrid printing on fibre-based packaging : Performance, Quality and Market

    Author : Marcus Rehberger; Nils Enlund; Gunter Hübner; KTH; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; packaging; corrugated board; surface topography; print quality; variable data printing; hybrid printing; flexography; inkjet; print quality; market survey; Cellulose and paper engineering; Cellulosa- och pappersteknik;

    Abstract : Variable data will play a decisive role in the future of packaging and product promotion. Variable data printing (VDP) is a technique whereby certain information can be altered in an otherwise static layout with the help of a digital printing system, and in the packaging industry a wide range of applications is possible. READ MORE

  5. 3. (Re)producing a periphery : popular representations of the Swedish North

    Author : Madeleine Eriksson; Urban Lindgren; Gunnar Malmberg; Aina Tollefsen; Victoria Lawson; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Representations; internal orientalism; modernity; Norrland; Sweden; news media; popular culture; place marketing; narrative identities; Human geography; economic geography; Kulturgeografi; ekonomisk geografi; Social and Economic Geography; kulturgeografi;

    Abstract : The discourse on Norrland (literally ‘North land’ in English) as essentially ‘different’ has been(re)produced in literature, politics and science for as long as the idea of ‘Norrland’ has existed. Thus,when investigating the discourse that constructs the identity of Norrland in opposition to a Swedishnational identity, it is important to connect these representations to their contemporary (andchanging) political-economic contexts. READ MORE

  6. 4. Product design and supply chain fulfillment through a generative customization solution to achieve discontinuous innovation

    Author : John Buffington; Ian McCarthy; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The goal of discontinuous innovation Is to Disrupt Existing Market Equilibrium and create new combinations of Consumers, Producers, and Markets, But It Is Yet to Be Stood in an Aggregate from product design and supply chain systems. Without an Aggregate System Representation Of The innovation continuum (market equilibrium, incremental and discontinuous innovation) for elements of product design and Supply Chain Fulfillment, IT Will Be more DIFFICULT for companies to Develop an innovation strategy as result. READ MORE

  7. 5. The assessment of the effect of trust on the long-term business relationship from the buyer's perspective : cases of Mega Iranian car manufacturer

    Author : Abolhassan Sarshar; Russel Abratt; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : .... READ MORE