Search for dissertations about: "marketing accounting"
Showing result 1 - 5 of 6 swedish dissertations containing the words marketing accounting.
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1. Institutional Logics and Accounting Professionals : The case of K2 and K3
Abstract : Accounting firms have long been considered a ‘black box’ in the literature, but over the last two decades or so, a growing body of literature has emerged which points to how the accounting profession may be seen as a profession in transformation, one in which the underlying logic of their work has gone from emphasizing professional values to one in which commercial values constitute the main rules of the game.This thesis draws upon and add to this literature as it directs attention to how co-existing and potentially conflicting institutional logics enable and constrain accounting professionals, in practice and over time. READ MORE
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2. Aktivitetsbaserad kalkylering i ett nytt ekonomisystem : en modell för ett nytt internredovisnings- och kalkylsystem med praktikfall från Gunnebo Fastening AB
Abstract : Activity-Based Costing (ABC) for a New Management Accounting System is a report on a matrix model. The model combines traditional financial data from the accounting system with non-financial data from production, administration and marketing. The financial dimension is divided into cost centers at a foreman level. READ MORE
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3. Aspects of Cooperation and Corporate Governance in the Swedish Regional Newspaper Industry
Abstract : The Swedish newspaper industry was for many years characterized by geographically separated markets. This allowed for open discussions and learning. In addition, economic objectives were often not expressed by the owners of the newspaper companies. This dissertation analyzes two organizations which mirrored these distinctive traits of the industry. READ MORE
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4. The Constitution of Consumption : Food Labeling and the Politics of Consumerism
Abstract : The power dynamics of consumerism is an important aspect of contemporary consumer culture. Within the field of marketing and consumption, consumer culture theory (CCT) tends to understand power in terms of agency, the ability of consumers to emancipate from a market infused by the culture of consumerism. READ MORE
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5. Drug-related morbidity and mortality : Pharmacoepidemiological aspects
Abstract : Adverse drug reactions (ADRs) constitute a significant health problem with consequences for the patient as well as for society. Suspected ADRs have been reported to occur in about 2-14% of hospitalised patients. In about 5% of deceased hospitalised patients suspected ADRs may have caused or contributed to the fatal outcome. READ MORE
