Search for dissertations about: "marketing and innovation"

Showing result 1 - 5 of 50 swedish dissertations containing the words marketing and innovation.

  2. 1. Innovative Security Business : Innovation, Standardization, and Industry Dynamics in the Swedish Security Sector, 1992–2012

    Author : David Birksjö; Marcus Box; Karl Gratzer; Jerker Moodysson; Södertörns högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; innovation output; industrial innovation patterns; standardization; industry dynamics; the Swedish security guard industry and security sector; service industries; mature industries; low-technology industries; innovation measurements and indicators; Literature-based Innovation Output Approach; patents; trademarks; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering; Östersjö- och Östeuropaforskning; Baltic and East European studies;

    Abstract : The overall aim of this dissertation is to generate new knowledge on innovation output and standardization in industries where innovation output typically is considered sparse. This is done through the longitudinal study of the Swedish security guard industry and security sector 1992-2012. READ MORE

  4. 2. Change in the Pharmaceutical Industry : Aspects on Innovation, Entrepreneurship, Openness, and Decision Making

    Author : Thomas Hedner; Magnus Klofsten; Johan Braet; Mirjam Knockaert; Linköpings universitet; []
    Keywords : Pharmaceutical industry; Big Pharma; life sciences; drug discovery; drug development; R D; business model; innovation; closed innovation; open innovation; entrepreneurship; intellectual property; multiple stakeholders; decision making; judgment; uncertainty; go no-go; go no-go recycle; company; SME.; Läkemedelsindustri; Big Pharma; biovetenskap; läkemedelsutveckling; utveckling av läkemedel; FoU; affärsmodell; innovation; stängd innovation; öppen innovation; entreprenörskap; immaterialrätt; beslutsfattande; osäkerhet; go no-go; go no-go recycle; företag; små och medelstora företag;

    Abstract : Over the past century, the pharmaceutical industry has been a major contributor of individual and population health and societal wealth. Its products and services have contributed to longevity of large groups of patients and symptom relief from major diseases. READ MORE

  5. 3. Soft measures to shift modality

    Author : Alfred Söderberg; Trafik och väg; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Soft transport measures; Modal shift; Innovation; ICT; E-bikes; Segmentation; Motivation; Evaluation;

    Abstract : Traffic accumulated by cars is responsible for considerable problems in our cities. The problem is partly about the negative effects on human health due to harmful particulate emissions, noise, traffic accidents and sedentary lifestyles, partly about the space it occupies, which leads to congestion, and the fact that valuable land is taken up by road infrastructure and parking lots. READ MORE

  6. 4. Towards a theory of managing information in new product development

    Author : Johan Frishammar; Högskolan i Halmstad; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industriell ekonomi och samhällsvetenskap; Industriell organisation; Business and economics; Ekonomi; Entreprenörskap och innovation;

    Abstract : This thesis deals with various information aspects of new product development (NPD). In total, the thesis consists of 6 research articles appended in full, and an introductory text that integrates and theorizes with and from these papers.The first paper is a review article examining the literature on and role of information in NPD. READ MORE

  7. 5. Innovative Behaviour of Small Firms : Essays on Small Firms' Internationalisation and Use of Online Channels

    Author : Vladimir Vanyushyn; Håkan Boter; Maria Bengtsson; Robert Blackburn; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Innovation; small and medium-sized enterprises; Internet; marketing; internationalisation; Sweden; Finland; Innovation; små och medelstora företag; onlinekanaler; Internet; marknadsföring; internationalisering; Sverige; Finland; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

    Abstract : The spread of information technology and the dissolution of international borders have had a significant impact on the challenges and opportunities faced by today's small and medium-sized enterprises (SMEs). Innovative behaviour on the part of SMEs is a prerequisite for a successful transformation of the opportunities offered by these structural changes into growth and profitability. READ MORE