Search for dissertations about: "marketing and project management"

Showing result 1 - 5 of 17 swedish dissertations containing the words marketing and project management.

2. 1. Supply chain management : an empirical study on Swedish manufacturing firms' enterprise systems adoption, supply chain integration, competition capability and performance

   Author : Pejvak Oghazi; Russell Abratt; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marknadsföring; Logistics; Logistik; Industriell marknadsföring;

   Abstract : Today’s marketplace is more fiercely competitive than ever before. Globalization, continual technological advances, and an ever-changing customer demand for new products have brought about new managerial practices and business models. READ MORE

4. 2. Offset Management for Large Systems : A Multibusiness Marketing Activity

   Author : Magnus Ahlström; Lars-Gunnar Mattsson; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Offset; countertrade; industrial co-operation; systems selling; project marketing; package deal; turnkey; buying behaviour; governmental procurement; local content;

   Abstract : Offset, an advanced form of countertrade, is common in the international marketing of large infrastructure and defence systems. Offsets are activities that benefit the buying country for example in the form of local content, support of exports, subcontracts and technology transfer. READ MORE

5. 3. A Business Ecology Perspective on Community-Driven Open Source : The Case of the Free and Open Source Content Management System Joomla

   Author : Markus Radits; Alf Westelius; Nils-Göran Olve; Carl-Johan Petri; Anna Öhrwall Rönnbäck; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : This thesis approaches the phenomenon of open source software (OSS) from a managerial and organisational point of view. In a slightly narrower sense, this thesis studies commercialisation aspects around community-driven open source. READ MORE

6. 4. Supplier Value in B2B E-Business - A Case Study in the Corrugated Packaging Industry

   Author : Paul Jönsson; Institutet för Ekonomisk forskning; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; supply chain management; case study; collaboration; buyer-seller relationships; information technology; strategic management; industrial marketing; Social sciences; Samhällsvetenskaper;

   Abstract : In the business-to-business (B2B) setting much attention has been given to how e-business tools can be used to assist firms in purchasing. Considering the increasing pressure on suppliers to use B2B e-business, this thesis turns its attention to the supplier situation by taking a closer look at how collaborative uses of B2B e-business are of value to suppliers. READ MORE

7. 5. Collaborative product development and IT communication infrastructures : a study in the Swedish aerospace industry

   Author : Anna Öhrwall Rönnbäck; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : Internet och internetrelaterad teknik, framför allt webbaserad, ger nya möjligheter att kommunicera mellan geografiskt spridda företag. Det här licentiatprojektet, som studerar produktutveckling av komplexa system i flygindustrin, har följande tre mål:Att studera behov av IT-stöd för kommunikation mellan parter i samarbetsprojekt inom komplex systemutveckling,Att uppskatta användningen av webbaserade kommunikationslösningar mellan parterna, ochAtt föreslå en modell för att analysera effekter av att använda internet och webbaserad kommunikation. READ MORE