Search for dissertations about: "marketing and tourism"

Showing result 6 - 10 of 17 swedish dissertations containing the words marketing and tourism.

2. 6. Mediatized tourism : The convergence of media and tourism performances

   Author : Maria Månsson; Institutionen för tjänstevetenskap; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Sense of place; Popular culture; Performance; Mediatization; Film tourism; Destination marketing; Convergence; The Da Vinci Code;

   Abstract : Popular culture and tourism are intertwining. The use of film and literature amongst destination marketing organisations is a global trend, but how can we understand this phenomenon and all the processes involved? Up to now popular culture and tourism have been researched mainly from a single media perspective. READ MORE

4. 7. Producing, branding and managing multifaceted tourist destinations: Cartagena, Colombia, as a study case

   Author : Narcís Bassols Gardella; Antonio Paolo Russo; Andrew Smith; Universitat Rovira i Virgili. Departament de Geografia; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tourism; destination making; destination management; place branding; destination marketing; sun and sand; heritage production; heritage management; built military heritage; urban development; city planning; stakeholders’ management; top-down branding; bottom-up branding; icons; multifaceted destinations; destination lifecycle; critical theory; critical geographies; Cartagena de Indias; Colombia; Caribbean; Latin America; turisme; màrqueting de destinacions; gestió de destinations; producció de destinacions; brànding territorial; sol i platja; producció de patrimoni; gestió del patrimoni; patrimoni militar construït; desenvolupament urbà; planificació urbana; management d’actors; brànding top-down; brànding bottom-up; icones; destinacions polifacètiques; cicle de vida de les destinacions; teoria crítica; geografia crítica; Cartagena d’Índies; Colòmbia; Carib; Amèrica Llatina.; Geography; Geografi;

   Abstract : The present dissertation intends to unveil some of the dynamics and processes found in multifaceted destinations. Two broad conceptual areas are considered in order to conceptualize and analyse the issues found in such places: destination making and destination management. READ MORE

5. 8. Social Marketing through Events

   Author : Henrik Jutbring; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social marknadsföring; Evenemang; Beteendeförändring; Konsumentupplevelser; Publicitet; Framing theory; Social marketing; Events; Behaviour change; Consumer experience; Publicity; Framing theory;

   Abstract : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. READ MORE

6. 9. Electronic service quality (e-SQ) in tourism : development of a scale for the assessment of e-SQ of tourism websites

   Author : Elena Iliachenko; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : Electronic service quality (e-SQ) is a new developing area of research, which has strategic importance for businesses striving to address consumers in the electronic marketspace. It is known that consumer behaviour in an online environment may differ substantially from the one displayed in the physical world. READ MORE

7. 10. Can tourism be sustainable? : Service Experiences from Tourism Destinations in Europe

   Author : Anna Sörensson; Jan-Åke Törnroos; Mittuniversitetet; []
   Keywords : ;

   Abstract : The tourism industry is growing rapidly, and thus there is an urgent need to developing sustainable tourism. The research objective of the thesis is to explore and discuss the concept of sustainability within the tourism industry from a marketing point of view, focusing on the perspective of tourist producers’. READ MORE