Search for dissertations about: "marketing crisis"
Found 4 swedish dissertations containing the words marketing crisis.
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1. Fashioning the Ecological Crisis : Sustainability and Feminism in Fashion Advertising and Communication in Contemporary Sweden
Abstract : The corporatisation of social justice (gender justice, LGBTQI+ rights, racial justice) and environmental justice ideals in the last decades has grown immensely in western countries, exemplified by rainbow-clad ATM’s during Pride month or Nike using images of NFL player Kaepernick’s anti-racism protest action of taking a knee during the USA national anthem in a marketing campaign. One of the industries that has been particularly inundated with symbols of social justice is the fashion industry. READ MORE
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2. Aspects of Cooperation and Corporate Governance in the Swedish Regional Newspaper Industry
Abstract : The Swedish newspaper industry was for many years characterized by geographically separated markets. This allowed for open discussions and learning. In addition, economic objectives were often not expressed by the owners of the newspaper companies. This dissertation analyzes two organizations which mirrored these distinctive traits of the industry. READ MORE
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3. A translation of worlds : Aspects of cultural translation and Australian migration literature
Abstract : This study explores the exchange of cultural information that takes place in the meeting between immigrant and non-immigrant characters in a selection of Australian novels focusing on the theme of migration: Heartland (1989) by Angelika Fremd, A Change of Skies (1991) by Yasmine Gooneratne, Stella’s Place (1998) by Jim Sakkas, Hiam (1998) by Eva Sallis and Love and Vertigo (2000) by Hsu-Ming Teo. The concept cultural translation functions as a theoretical tool in the analyses. READ MORE
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4. The Multinational Company and Society : A Study of Business Network Relationships in Latin America
Abstract : The role of society for the development of multinational companies’ (MNC) business has so far not attracted much scholarly attention in international marketing. Responding to recent calls for further research relating MNCs with society, the aim of this thesis is to enhance the understanding of the MNC relationship with society. READ MORE