Search for dissertations about: "marketing department organisation"
Found 4 swedish dissertations containing the words marketing department organisation.
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1. Arbetsfördelningen i produktionskedjan : mellan underleverantörer och köpande företag
Abstract : This study takes its starting point in what seems to be acommon opinion in industry: the trend for more and more work,product development activities in particular, to be handled bysuppliers. Today this is often discussed as a trend towardsincreased outsourcing and words like lean supply, partnershipand co-operation in the supply chain have become popular todescribe what is happening. READ MORE
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2. Manufacturing capabilities : expendable commodities or catalysts for effective supply chain management
Abstract : Many large companies have for a long time been very successful in their industries by combining leading edge R&D and marketing with strong internal manufacturing capabilities. An alternative model is now getting increased attention, where R&D and marketing is conducted internally and manufacturing performed by outsourcing partners. READ MORE
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3. Returns Avoidance and Gatekeeping to Enhance E-commerce Performance
Abstract : The mail order business was once a traditional method of selling and distributing clothes, and other commodities, to customers. Now, the e-commerce trend, with more sophisticated techniques of marketing, selling, and distributing goods, has not only challenged the traditional mail order system, it seems also that the traditional retail chain and even fashion chains are being challenged. READ MORE
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4. The role of context, activities, and organization, in Value-Based Procurement
Abstract : This thesis explores the adoption of a Value-Based Procurement Strategy. A procurement strategy is value-based when it facilitates procurement to develop attractive value propositions for both suppliers and internal stakeholders. READ MORE