Search for dissertations about: "marketing dissertation pdf"

Showing result 1 - 5 of 43 swedish dissertations containing the words marketing dissertation pdf.

  1. 1. The marketing-entrepreneurship interface : an evaluation of hybrid entrepreneurs

    Author : Caitlin Ferreira; Esmail Professors; Julie S. Tinson; Luleå tekniska universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Entrepreneurial marketing; hybrid entrepreneurship; experiential learning theory; self-determination theory; venture development; motivations; strategic orientation; brand equity; growth strategy; comfort entrepreneur.; Industrial Marketing; Industriell marknadsföring;

    Abstract : Marketing and entrepreneurship may often be treated as distinct streams of academic research, however their complementary nature in practice highlights a number of areas of overlap between the two disciplines. The emergence and subsequent growth of entrepreneurial marketing has highlighted the intersection between marketing and entrepreneurship, with scholars expanding the context within which entrepreneurial marketing is examined. READ MORE

  2. 2. Harmonising value in a car’s interior using sensory marketing as a lens

    Author : Andreas Eklund; Adele Berndt; Klaus-Peter Wiedmann; Linnéuniversitetet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand experience; brand image; sensory cues; sensory marketing; and service-dominant logic SDL ; Marketing; Marknadsföring;

    Abstract : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. READ MORE

  3. 3. Value creation and loyalty in exchange relationships : a dynamic perspective

    Author : Claes Gunnarsson; Claes Hultman; Lars Hallén; Jörgen Elbe; Örebro universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Industrial marketing; Value creation; Shortfall; Loyalty; Business relationship; Trust; Commitment; Customer satisfaction.; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business studies; Företagsekonomi; Business Studies; Företagsekonomi;

    Abstract : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. READ MORE

  4. 4. Opportunistic Behavior in Industrial Marketing Relationships

    Author : Raeesah Chohan; Esmail Salehi-Sangari; Leyland Pitt; John B. Ford; Luleå tekniska universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Opportunistic behavior; moral hazard; adverse selection; principal-agent; Agency Theory; professional agent; Theory of Relationship Constraints; client-advertising agency relationship; ex-ante; ex-post; formal constraint mechanisms; social constraint mechanisms; Industrial Marketing; Industriell marknadsföring;

    Abstract : As humans beings, we act to our advantage. In some cases, this is done to the detriment of others; also known as opportunistic behavior. READ MORE

  5. 5. Craft production in the Kingdom of Crystal (Glasriket) and its visual representation : Constructing authenticity in cultural/marketing production

    Author : Songming Feng; Adele Berndt; Mart Ots; Ian Woodward; Karin Ekström; Jönköping University; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Glasriket; the Kingdom of Crystal; glass; craft; authenticity; cultural production; photography; image; semiotics; practice theory; materiality;

    Abstract : Authenticity is a core concept and phenomenon in contemporary marketing, as both marketers and consumers seek the authentic. Individuals, companies, and industries all work to establish and accomplish authenticity for themselves and related stakeholders. READ MORE