Search for dissertations about: "marketing dissertation pdf"
Showing result 21 - 25 of 58 swedish dissertations containing the words marketing dissertation pdf.
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21. Celebrity entrepreneurship and celebrity endorsement : Similarities, differences and the effect of deeper engagement
Abstract : Increasingly, celebrities appear not only as endorsers for products but are apparently engaged in entrepreneurial roles as initiators, owners and perhaps even managers in the ventures that market the products they promote. Despite being extensively referred to in popular media, scholars have been slow to recognize the importance of this new phenomenon. READ MORE
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22. Rethinking adoption : information and communications technology interaction processes within the Swedish automobile industry
Abstract : On different levels and with different strategic importance, business managers face technology decisions every day. These decisions concern not only which technologies to use, but also which ones not to use. READ MORE
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23. Rethinking adoption : Information and communications technology interaction processes within the Swedish automobile industry
Abstract : On different levels and with different strategic importance, business managers face technology decisions every day. These decisions concern not only which technologies to use, but also which ones not to use. READ MORE
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24. A solution space perspective on customization
Abstract : Customization is an important feature in today’s manufacturing industry. Although this sector is typically associated with standardization and mass production, the increase in global competition, technological development and demand for product variety has driven many manufacturers, starting from the end of the last century, to offer customized products and services. READ MORE
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25. Mediatized tourism : The convergence of media and tourism performances
Abstract : Popular culture and tourism are intertwining. The use of film and literature amongst destination marketing organisations is a global trend, but how can we understand this phenomenon and all the processes involved? Up to now popular culture and tourism have been researched mainly from a single media perspective. READ MORE