Search for dissertations about: "marketing dissertations"
Showing result 1 - 5 of 45 swedish dissertations containing the words marketing dissertations.
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1. Harmonising value in a car’s interior using sensory marketing as a lens
Abstract : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. READ MORE
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2. Micro-foundations of value-based pricing and selling
Abstract : Enabling customer value creation is central to marketing theory and practice. Yet, doing so does not ensure that supplier firms profit from it. Value-based pricing and selling come with the prospect of translating customer value creation into greater profits for suppliers. READ MORE
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3. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors
Abstract : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. READ MORE
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4. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study
Abstract : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. READ MORE
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5. Social marketing for injury prevention : changing risk perceptions and safety-related behaviors among New York farmers
Abstract : In the U.S., work-related death is an all too familiar occurrence on farms. Tractor overturns continue to be the most frequent cause of these fatalities. READ MORE