Search for dissertations about: "marketing distribution channels"

Showing result 1 - 5 of 6 swedish dissertations containing the words marketing distribution channels.

  2. 1. Developments in Distribution Channels : A Case Study of a Timber Product Distribution Channel

    Author : Wei Guan; Staffan Brege; Jakob Rehme; Dan Andersson; Linköpings universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

    Abstract : This thesis describes and analyses the trends and developments of actors along distribution channel. In particular, the study focuses on resellers and manufacturer based on the empirical material from one particular case study. READ MORE

  4. 2. Variety in Distribution Networks: A Transvection Analysis

    Author : Kajsa Hulthén; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; marketing channels; network; distribution; sorting; transformation; variety; transvection;

    Abstract : In recent years, the debate concerning changes taking place in distribution structures has been intense in both academia and in practice. One main standpoint is that distribution is subject to considerable reorganisation. READ MORE

  5. 3. Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields

    Author : Christofer Pihl; Göteborg University Business and Law School of Economics; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social media; fashion; marketing practices; institutional entrepreneurship;

    Abstract : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. READ MORE

  6. 4. Bringing Game Analytics to Indie Game Publishing : Method and Tool Support for Indie Mobile Game Publishing

    Author : Yanhui Su; Per Backlund; Henrik Engström; Björn Johansson; Högskolan i Skövde; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; business intelligence; game analytics; metrics; indie game developer; marketing; revenue forecast; GAME Research Group; GAME Research Group;

    Abstract : With the continuous development of the game industry, the research in the game field is also deepening. Many interdisciplinary knowledge areas and theories have been used to promote the development of the game industry. Business Intelligence (BI) has been applied in game development for game design and game optimization. READ MORE

  7. 5. Assessment of local food distribution : challenges and possibilities for logistics development

    Author : Ingrid Nordmark; Sveriges lantbruksuniversitet; Sveriges lantbruksuniversitet; []
    Keywords : LANTBRUKSVETENSKAPER; AGRICULTURAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Abstract : There is increasing interest in local food, as consumers feel confidence in such food. Local food has good opportunities to fulfil quality aspects/requirements of transparency and traceability in the supply chain due to the possibilities for direct interaction between producers and consumers. READ MORE