Search for dissertations about: "marketing history"

Showing result 1 - 5 of 11 swedish dissertations containing the words marketing history.

  1. 1. Regulating a Controversy Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Michael Funke; Uppsala universitet.; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

    Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE

  2. 2. National Relations : Public diplomacy, national identity and the Swedish Institute 1945-1970

    University dissertation from Lund : Nordic Academic Press

    Author : Nikolas Glover; Stockholms universitet.; [2011]
    Keywords : HUMANIORA; HUMANITIES; Swedish Institute; public diplomacy; cultural diplomacy; Sweden; history; twentieth century; national identity; nationalism; image of Sweden; Swedishness; communication history; propaganda; cultural exchange; foreign policy; cultural policy; Cold War; HUMANITIES and RELIGION History and philosophy subjects History subjects History; HUMANIORA och RELIGIONSVETENSKAP Historisk-filosofiska ämnen Historieämnen Historia; historia; History;

    Abstract : This thesis considers the first twenty-five years of the semi-governmental Swedish Institute for Cultural Exchange with Foreign Countries. Specifically, this is done through an analysis of the Institute’s funding, its policy discussions and its produced materials. READ MORE

  3. 3. The exchange of cotton : Ugandan peasants, colonial market regulations and the organisation of international cotton trade, 1904-1918

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Torbjörn Engdahl; Uppsala universitet.; [1999]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Economic history; cotton; market; organisation; buying-practices; transaction costs; colonial; regulation; policy implementation; Uganda; marketing channel; peasant; chief; middlemen; free-standing company; cotton exchange; international trade; Ekonomisk historia; HUMANITIES and RELIGION History and philosophy subjects History subjects Economic history; HUMANIORA och RELIGIONSVETENSKAP Historisk-filosofiska ämnen Historieämnen Ekonomisk historia; Ekonomisk historia; Economic History;

    Abstract : Between 1904 and 1918, the British colonial administration in Uganda regulated the cotton industry in order to maintain and improve the quality of the exported cotton. The main topics of the dissertation are: Why were these regulations enacted and who initiated them?The dissertation analyses the impact of the organisation of the international cotton trade on the buying practices in the local Uganda cotton market. READ MORE

  4. 4. A World of Myths : World Literature and Storytelling in Canongate's Myths series

    University dissertation from Uppsala : Avdelningen för litteratursociologi

    Author : Malin Nauwerck; Uppsala universitet.; [2018]
    Keywords : HUMANIORA; HUMANITIES; Sociology of Literature; World Literature; Book History; Publishing Studies; Sociology of Translation; Marketing; Storytelling; Book Trade; Metafiction; 21st Century; Literature; Litteraturvetenskap;

    Abstract : This thesis discusses contemporary publishing within the global, literary system through the prism of the transnational publishing project the Myths series, initiated by Scottish publishing house Canongate Books in 2005. By combining the perspectives of world literature studies and sociology of literature, I explore the conception, development and communication around the Myths series (today published in forty countries) in relation firstly to the contemporary changes in the publishing industry, situated within a more general literary debate on globalisation and cultural diversity and secondly the rise of a social order epitomised under the umbrella term “new economy”, in which the practice of strategic communication or marketing storytelling has become increasingly common. READ MORE

  5. 5. The Cooperative Challenge Farmer Cooperation and the Politics of Agricultural Modernisation in 21st Century Uganda

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Sara Flygare; Uppsala universitet.; [2006]
    Keywords : Economic history; Agricultural modernisation; cooperatives; cooperation; free-riding; dairy farmers; milk market; Africa; Uganda; Mukono; international donor policy; Ekonomisk historia; ekonomisk historia; Economic History;

    Abstract : The main purpose of this dissertation is to study whether the official rhetoric on the role that cooperatives could play in the quest for agricultural modernisation in Uganda have any resemblance with how farmers view the benefits and problem with cooperation. This question was motivated by the political initiative in the early 21st century to revive the cooperative movement in Uganda, a movement burdened with a history of political intervention and difficulties to adapt to a de-regulated agricultural market system. READ MORE