Search for dissertations about: "marketing history"

Showing result 6 - 10 of 12 swedish dissertations containing the words marketing history.

  2. 6. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)

    Author : Pamela Vang; Jan Anward; Angelika Linke; Heidrun Kämper; Linköpings universitet; []
    Keywords : Oil industry; brand; print advertisements; communication; cultural semiotics; dialogism; myth; rhetoric; 20th century; Oljeindustrin; branding; tryckta annonser; kommunikation; kultursemiotik; dialogism; myt; retorik; 1900-talet;

    Abstract : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. READ MORE

  4. 7. Aspects of Cooperation and Corporate Governance in the Swedish Regional Newspaper Industry

    Author : Christoffer Rydland; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : The Swedish newspaper industry was for many years characterized by geographically separated markets. This allowed for open discussions and learning. In addition, economic objectives were often not expressed by the owners of the newspaper companies. This dissertation analyzes two organizations which mirrored these distinctive traits of the industry. READ MORE

  5. 8. Production, local trade and diversity of avocado (Persea americana Mill.) in the southern highlands of Tanzania

    Author : Ibrahim Juma; Sveriges lantbruksuniversitet; Sveriges lantbruksuniversitet; []
    Keywords : LANTBRUKSVETENSKAPER; AGRICULTURAL SCIENCES;

    Abstract : Avocado (Persea americana Mill) has a long cultivation history in Tanzania and adds to the country’s revenue through trading within (local and commercial avocado cultivars) and outside (commercial cultivars) the country. Research has been, however, scanty to characterize the country’s avocado production, local trading and diversity. READ MORE

  6. 9. Spaces, mobilities and youth biographies in the New Sweden : Studies on education governance and social inclusion and exclusion

    Author : Joakim Lindgren; Christina Segerholm; Héctor Pérez Prieto; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; education governance; social exclusion; biography; space; mobility; performativity; Education; Pedagogik; pedagogik; Education;

    Abstract : The main theme of this thesis is the relation between education governance and social inclusion and exclusion. Overall the thesis is based on a life history approach were biographical interviews with young people are complemented with other contextual data such as survey data, longitudinal statistics, interviews with local politicians and school actors and local reports. READ MORE

  7. 10. Modern Media, Modern Audiences : Mass Media and Social Engineering in the 1930s Swedish Welfare State

    Author : Ylva Habel; Soveig Julich; Stockholms universitet; []
    Keywords : HUMANIORA; HUMANITIES; Visuell kultur; urbanitet; kvinnor; mediehistoria; reception; välfärdsstaten; Film; Filmvetenskap; filmvetenskap; Cinema Studies;

    Abstract : The dissertation straddles the interface of mass media, social engineering and advertising in 1930s Stockholm. Its twofold objective is firstly to outline their cultural output, targeting predominantly feminine audiences. READ MORE