Search for dissertations about: "marketing in developing countries"

Showing result 1 - 5 of 9 swedish dissertations containing the words marketing in developing countries.

  2. 1. Industrial buying behavior in developing countries : a study of Malaysia and Thailand

    Author : Esmail Salehi-Sangari; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : Despite its significance limited research has been done in the field of industrial buying behavior in the developing countries. This study deals with firms' buying behavior of capital equipments in two of the industrially developing countries of South-East Asia, namely Malaysia and Thailand. READ MORE

  4. 2. Business Relationships Between Local Firms and MNCs in a less Developing Country : The Case of Libyan Firms

    Author : Alsedieg Alshaibi; Peter Thilenius; Amjad Hadjikhani; Mo Yamin; Mälardalens högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; International business relationships; multinational companies; less developing countries; technology adaptation; technology cooperation; information exchange; Business studies; Företagsekonomi; Industrial Economics and Organization; industriell ekonomi och organisation;

    Abstract : International business relationships have been widely researched over the last three decades. Themajor attention of these studies, no matter what their theoretical perspective, concerns the MNCs inthe less developing countries (LDCs). Studies that illustrate how firms in LDCs behave regardinginteraction with MNCs are slim. READ MORE

  5. 3. Internationalization of small and medium-sized enterprises in Iran

    Author : Firouzeh Ghanat-Abadi; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The growing role of small and medium-sized enterprises (SMEs) in both advanced market economies and economies in transition and their considerable contribution to employment and economic dynamism in the most industrialized countries suggest that this experience can be used for sustainable development of developing countries. Meanwhile, due to changes in the international business environment, SMEs are experiencing increased competition as foreign firms gain access to local markets. READ MORE

  6. 4. A marketing design approach to destination development

    Author : Eva Maria Jernsand; Chalmers tekniska högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; place branding; participatory design; experience innovation; destination development;

    Abstract : An increasing demand for environmental, socio-cultural and political aspects has led to that moreintegrated methods of tourismplanning has evolved, which emphasize sustainability as a key fac-tor. However, it is argued that the term sustainability is used carelesslyand that the social aspectis often overlooked. READ MORE

  7. 5. A marketing design approach to destination development

    Author : Eva Maria Jernsand; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; destination development; place branding; participatory design; experience innovation;

    Abstract : An increasing demand for environmental, socio - cultural and political aspects has led to that more integrated methods of tourism planning has evolved, which emphasize sustainability as a key fa c- tor. However, it is argued that the term sustainability is used carelessly and that the social aspect is often overlooked. READ MORE