Search for dissertations about: "marketing information system"

Showing result 1 - 5 of 31 swedish dissertations containing the words marketing information system.

  2. 1. Servicescape for Digital Wellness Services for Young Elderly

    Author : Hans Allmér; Christer Carlsson; Pirkko Walden; Anna Sell; Leif Marcusson; Siw Lundqvist; Anna Ståhlbröst; Finland Åbo Akademi University; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Informatik; Information Systems; Marketing; Marknadsföring;

    Abstract : In this thesis digital wellness services (DWSs) are in focus. The DWSs are services provided through digital devices, such as smartphones, bracelets, and tablets, by using digital environments such as Internet, cloud services, and websites. READ MORE

  4. 2. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing

    Author : Patrick L Sweet; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; econometrics; Economics; business logics; internet marketing; offering; energy services; marketing communication; decision style; design; marketing; value; value strategy; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

    Abstract : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. READ MORE

  5. 3. Stochastic Modeling and Management of an Emergency Call Center : A Case Study at the Swedish Emergency CallCenter Provider, SOS Alarm Sverige AB

    Author : Klas Gustavsson; Leif Olsson; Panagiotis Papapetrou; Mittuniversitetet; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Call Center Management; Burst Modeling; Stochastic Resources; Skills-Based Routing; Discrete-Event-Simulation;

    Abstract : A key task of managing an inbound call center is in estimating its performance and consequently plan its capacity, which can be considered a complex task since several system variables are stochastic. These issues are highly crucial for certain time-sensitive services, such as emergency call services. READ MORE

  6. 4. Individual Information Adaptation Based on Content Description

    Author : Erik Oskar Wallin; KTH; []
    Keywords : metadata; semantic web; personalization; information adaptation; one-to-one marketing; evaluation; optimization; personification; customization; individualization; internet; content filtering; automation;

    Abstract : Today’s increasing information supply raises the needfor more effective and automated information processing whereindividual information adaptation (personalization) is onepossible solution. Earlier computer systems for personalizationlacked the ability to easily define and measure theeffectiveness of personalization efforts. READ MORE

  7. 5. Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields

    Author : Christofer Pihl; Göteborg University Business and Law School of Economics; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social media; fashion; marketing practices; institutional entrepreneurship;

    Abstract : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. READ MORE