Search for dissertations about: "marketing of innovations"
Showing result 1 - 5 of 19 swedish dissertations containing the words marketing of innovations.
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1. Innovative Security Business : Innovation, Standardization, and Industry Dynamics in the Swedish Security Sector, 1992–2012
Abstract : The overall aim of this dissertation is to generate new knowledge on innovation output and standardization in industries where innovation output typically is considered sparse. This is done through the longitudinal study of the Swedish security guard industry and security sector 1992-2012. READ MORE
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2. The adoption and diffusion of environmental innovations
Abstract : This thesis is an attempt to improve the understanding of the process of adoption and diffusion of environmental innovations. The thesis is based on two research projects. One project deals with the diffusion of environmental innovations and why they are less successful on the market than other innovations. READ MORE
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3. A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs
Abstract : Information Technology (IT) plays a significant role in today business competition. A prominent role is that it helps a firm to manage relationships with customers effectively. Adoption of appropriate technology can lead the firm to greater business competency, improve its business performance, and ensure it retains its competitive advantages. READ MORE
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4. From health to e-health : understanding citizens' acceptance of online health care
Abstract : In light of the challenges arising from an ageing population and runaway health-care costs, e-health offers tremendous opportunities for public and private health-care providers worldwide to optimize service delivery and enhance the quality of care being provided to patients. Even though the potential of e-health is acknowledged in academia as well as among practitioners, its application has proven to be remarkably difficult. READ MORE
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5. Human-centric evaluation of innovation
Abstract : In this Licentiate Thesis, human-centric evaluation of innovations are investigated with focus on examining and gaining understanding of important issues that needs to be considered in the evaluation process. The intention of my research is to contribute to IT-design processes so that future products and services, that are in various stages of development, become more responsive to users' actual needs and wants. READ MORE