Search for dissertations about: "marketing of new product"
Showing result 1 - 5 of 53 swedish dissertations containing the words marketing of new product.
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1. New Product Newness and Benefits : A Study of Software Products from the Firms’ Perspective
Abstract : It is widely believed among researchers as well as practitioners that there is a link between new product newness, or innovativeness, and benefits to the firm developing and marketing a product; more innovative products are generally expected to create more profit and growth. However, research findings are conflicting—positive-, negative-, and no-relationship have been reported between product newness and benefits by different researchers. READ MORE
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2. Elusive intangibles : Exploring the experience of authenticity in product development
Abstract : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. READ MORE
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3. E-marketing and customer perceived value in travel and tourism
Abstract : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. READ MORE
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4. Transfer of brand associations over time : the brand extension of Nivea
Abstract : Brand extension has been the source of strategic growth for many firms during recent decades. Introducing new products under existing brand names is one way to use the image of a brand name to enter new markets. READ MORE
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5. A World of Myths : World Literature and Storytelling in Canongate's Myths series
Abstract : This thesis discusses contemporary publishing within the global, literary system through the prism of the transnational publishing project the Myths series, initiated by Scottish publishing house Canongate Books in 2005. By combining the perspectives of world literature studies and sociology of literature, I explore the conception, development and communication around the Myths series (today published in forty countries) in relation firstly to the contemporary changes in the publishing industry, situated within a more general literary debate on globalisation and cultural diversity and secondly the rise of a social order epitomised under the umbrella term “new economy”, in which the practice of strategic communication or marketing storytelling has become increasingly common. READ MORE
