Search for dissertations about: "marketing report on green marketing"

Found 1 swedish dissertation containing the words marketing report on green marketing.

2. 1. Conjoint analysis as a tool for communication and corporate environmental decision-making

   Author : Stina Alriksson; Tomas Öberg; Marianne Lindström; Högskolan i Kalmar; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; conjoint analysis; PLS; Cluster analysis; Communication; Environmental; Decision-making; Environmental engineering; Miljöteknik; Miljövetenskap; Environmental Science;

   Abstract : Conjoint analysis has been used extensively in marketing, transportation and healthcare for the past 50 years. Since the mid-1990s, it has also been applied to an increasing number of environmental issues. In this thesis, conjoint analysis is applied to environmental objectives of the Swedish steel industry. READ MORE