Search for dissertations about: "marketing segmentation"

Showing result 1 - 5 of 9 swedish dissertations containing the words marketing segmentation.

  1. 1. Deal of the day an assessment of a new form of sales promotion

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Edward Boon; Esmail Salehi-Sangari; J. Schau Hope; [2014]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; deal of the day; marketing; sales promotion; consumer segmentation; purchase behavior;

    Abstract : Deal of the day is a new business model that has been adopted by thousands of companies worldwide. For marketers and consumers, deal of the day is a form of sales promotion in which an intermediary manages a list of subscribers, and allows merchants access to promote their offerings at a discount, in exchange for a commission. READ MORE

  2. 2. Understanding the provision and processing of information for information-intensive products as a basis for market segmentation

    University dissertation from KTH Royal Institute of Technology

    Author : Daniel Edward Hall; Terrence Brown; Leyland Pitt; Jan Kietzmann; [2016]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information-intensive products; consumer information search; consumer information processing; marketing strategy; wine marketing; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Abstract : This thesis helps to address the gap in literature relating to the study of the provision of information to consumers, consumer information search behaviour and consumer information processing and choice behaviour relating to information-intensive products. Throughout the thesis, wine is taken as an example of an information-intensive product. READ MORE

  3. 3. Environmental Perspectives on Marketing of Freight Transports - The Intermodal Road-Rail Case

    University dissertation from Göteborg : BAS Publishing

    Author : Catrin Lammgård; Göteborgs universitet.; Gothenburg University.; [2007]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; freight; transportation; transport market segmentation; green purchasing; sustainable logistics; shippers´ buying behavior; environmental management; green marketing;

    Abstract : .... READ MORE

  4. 4. A comprehensive framework for the adoption of techno-relationship innovations Empirical evidence from eCRM in manufacturing SMEs

    University dissertation from Umeå : Handelshögskolan vid Umeå universitet

    Author : Kittipong Sophonthummapharn; George Tesar; Gert-Olof Boström; Tom Bramorski; [2008]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Techno-relationship innovations; Key Infulential Factors; e-business; Internet marketing; adoption model; electronic Customer Relationship Management eCRM ; determinant factors; research framework; manufacturing SMEs; Thailand; SOCIAL SCIENCES Business and economics; SAMHÄLLSVETENSKAP Ekonomi;

    Abstract : Information Technology (IT) plays a significant role in today business competition. A prominent role is that it helps a firm to manage relationships with customers effectively. Adoption of appropriate technology can lead the firm to greater business competency, improve its business performance, and ensure it retains its competitive advantages. READ MORE

  5. 5. Energy Services in Sweden - Customer Relations towards Increased Sustainability

    University dissertation from Tryckeriet i E-huset, Lunds universitet

    Author : Kerstin Sernhed; [2008]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; demand-side management; district heating; electricity; Customer relations; district-heating marketing strategies; load management; feedback;

    Abstract : Energy use and supply are evident issues to consider for a sustainable development, where the economic, social and environmental aspects are all important. In large grid-bound systems, the supply of energy is usually a rather invisible activity and the contacts between household custo-mers and utilities are sometimes only repre-sented through the energy bill. READ MORE