Search for dissertations about: "marketing segmentation"

Showing result 6 - 10 of 12 swedish dissertations containing the words marketing segmentation.

2. 6. A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs

   Author : Kittipong Sophonthummapharn; George Tesar; Gert-Olof Boström; Tom Bramorski; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Techno-relationship innovations; Key Infulential Factors; e-business; Internet marketing; adoption model; electronic Customer Relationship Management eCRM ; determinant factors; research framework; manufacturing SMEs; Thailand; Business and economics; Ekonomi;

   Abstract : Information Technology (IT) plays a significant role in today business competition. A prominent role is that it helps a firm to manage relationships with customers effectively. Adoption of appropriate technology can lead the firm to greater business competency, improve its business performance, and ensure it retains its competitive advantages. READ MORE

4. 7. Energy Services in Sweden - Customer Relations towards Increased Sustainability

   Author : Kerstin Sernhed; Energihushållning; []
   Keywords : demand-side management; district heating; electricity; Customer relations; district-heating marketing strategies; load management; feedback;

   Abstract : Energy use and supply are evident issues to consider for a sustainable development, where the economic, social and environmental aspects are all important. In large grid-bound systems, the supply of energy is usually a rather invisible activity and the contacts between household custo-mers and utilities are sometimes only repre-sented through the energy bill. READ MORE

5. 8. Seven dimensions of consumption

   Author : Isak Barbopoulos; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer Motivation Scale; consumption goals; multi-dimensionality; context-dependence; scale development;

   Abstract : This thesis presents the development of the integrative, context-sensitive, and multi-dimensional Consumer Motivation Scale (CMS). The CMS is based on the three higher-order master goals of goal-framing theory: the gain goal (“to guard or improve one’s resources”), the hedonic goal (“to feel better right now”), and the normative goal (“to act appropriately”). READ MORE

6. 9. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products

   Author : Debbie Vigar-Ellis; Esmail Salehi-Sangari; Leyland Pitt; Maria Styven Ek; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer knowledge; Objective knowledge; Subjective knowledge; Opinion leadership; Exploratory acquisition; Variety-seeking behaviour; Wine; Information-intensive products;

   Abstract : The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development.  Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. READ MORE

7. 10. Mining of User Profiles in Online Social Networks for Improved Personalized Recommendations

   Author : Shatha Jaradat; Mihhail Matskin; James Caverlee; KTH; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

   Abstract : We have focused on influencer-based marketing in online social networks as a source of implicit learning about the preferences of social media users. Those users who use social networks on a daily basis are also the online shoppers who are confronted with huge information overload and a wide variety of online products and brands to choose from. READ MORE