Search for dissertations about: "marketing"

Showing result 1 - 5 of 389 swedish dissertations containing the word marketing.

  1. 1. Virtual worlds marketing implications and applications

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Wade Halvorson; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Business Economics - Business studies; Marknadsföring; Ekonomi - Företagsekonomi; Industrial Marketing; Industriell marknadsföring;

    Abstract : .... READ MORE

  2. 2. Industrial marketing communication An empirical investigation on the use of marketing communication tools

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Tim Foster; [1998]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : .... READ MORE

  3. 3. Rhetorical business a study of marketing work in the spirit of contradiction

    University dissertation from Lund : Lund University, Department of Service Management and Service Studies

    Author : Tomas Nilsson; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marketing practice; Marketing work; Rhetoric; Argumentation; Sophists; Knowledge-intensive services; Professional services; Consulting; Ethnography; Marketing; Marknadsföring;

    Abstract : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. READ MORE

  4. 4. Rhetorical business – A study of marketing work in the spirit of contradiction

    University dissertation from Lund : Lund University, Department of Service Management and Service Studies

    Author : Tomas Nilsson; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis;

    Abstract : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. READ MORE

  5. 5. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships

    University dissertation from Uppsala : Företagsekonomiska institutionen

    Author : Mikael Gidhagen; Bo Edvardsson; [2002]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; business-to-business; claim settlement; corporate insurance; critical episode; critical incident; customer relationship; damage adjustment; feeling of security; financial services; insurance; insurance marketing; insurance relationship; intangibility; loss; marketing; professional services; relationship; relationship character; relationship context; relationship development; relationship marketing; relationship quality; service; services marketing; service quality; Företagsekonomi; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Studies; företagsekonomi;

    Abstract : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. READ MORE