Search for dissertations about: "marketing"
Showing result 16 - 20 of 439 swedish dissertations containing the word marketing.
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16. Collaboratively Learning Marketing: How Organizations Jointly Develop and Appropriate Marketing Knowledge
Abstract : Business organizations increasingly face the problem of how to generate and share knowledge in collaboration with other, separate, business organizations. Researchers in the field of inter-organizational learning have started to study the partner-characteristic, partner-dynamic, and partner-situational factors that influence the process and outcome of such strategic learning collaboration. READ MORE
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17. Social Marketing through Events
Abstract : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. READ MORE
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18. Offset Management for Large Systems : A Multibusiness Marketing Activity
Abstract : Offset, an advanced form of countertrade, is common in the international marketing of large infrastructure and defence systems. Offsets are activities that benefit the buying country for example in the form of local content, support of exports, subcontracts and technology transfer. READ MORE
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19. Virtual worlds : marketing implications and applications
Abstract : .... READ MORE
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20. Marketing Fads and Fashions
Abstract : .... READ MORE