Search for dissertations about: "marketspace"
Found 3 swedish dissertations containing the word marketspace.
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1. Small-Small : Moral Economy and the Marketspace in Northern Ghana
Abstract : Over the past decade, the Ghanaian government has tried to include and accommodate the many people working in the so-called informal economy. This formalization process is in line with a global market-driven development discourse. READ MORE
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2. Industrial marketing communication : A (r)evolutionary journey from marketplace to marketspace
Abstract : This thesis looks back over a ca 10-year period, 1994 - 2005, on the use of marketing communication tools in industrial markets. The year 1994 is significant in two ways: First, it was the year I was hired as a doctoral student at Luleå University of Technology in Sweden. READ MORE
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3. Electronic service quality (e-SQ) in tourism : development of a scale for the assessment of e-SQ of tourism websites
Abstract : Electronic service quality (e-SQ) is a new developing area of research, which has strategic importance for businesses striving to address consumers in the electronic marketspace. It is known that consumer behaviour in an online environment may differ substantially from the one displayed in the physical world. READ MORE