Search for dissertations about: "marknadsanalys"

Found 5 swedish dissertations containing the word marknadsanalys.

2. 1. Diffusion Dynamics and the Pricing of Innovations

   Author : Fredrik Link; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Structural Equation Modeling; Telecommunication Product Domain; Technological Lock-in; Network Externalities; Perceived Product Value; Take-off; Innovativeness; Pricing; Adoption; Innovation; Diffusion; LISREL; Market study; Marknadsanalys;

   Abstract : This doctoral thesis deals with two closely interconnected phenomena, the adoption and diffusion of innovations. The research aims at developing both the theory of individual adoption decisions and the theory of the diffusion of an innovation in society. READ MORE

4. 2. Setting the Marketing Scene: Reality Production in Everyday Marketing Work

   Author : Peter Svensson; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consultancy work; Advertising work; Discourse; Marketing work; Social constructionism; Market study; Marknadsanalys;

   Abstract : The aim of this thesis is to offer a contribution to the understanding of marketing work. In orthodox, mainstream marketing management literature, the work of marketing is commonly depicted as a fairly straightforward practice, technical in character, neutral in terms of social values and ideologies, operating within an objective and pre-given world. READ MORE

5. 3. Eco-marketing & Eco-management. Exploring the eco-orientation - performance link in food retailing

   Author : Heléne Tjärnemo; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; Economics; econometrics; Sweden; Ecological Organic food products; grocery stores; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Market study; Marknadsanalys;

   Abstract : The purpose of this thesis was to develop a conceptual framework of food retailers’ ecological orientation that considers the interaction between ecological marketing and ecological management. In this context, the relationship was examined between ecological orientation and sales of ecological food products and the overall store performance of Swedish food retailers. READ MORE

6. 4. What's Eating the Eater? Perspectives on the Everyday Anxiety of Food Consumption in Late Modernity

   Author : Jacob Östberg; Søren Askegaard; Craig Thompson; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumers; Health; Body; Risk; Semiotics; Market study; Interpretive Research; Food; Marknadsanalys; Consumption; Food; Health;

   Abstract : Consumers today are constantly showered with a vast array of different messages about what and how they should and should not eat in order to lead a healthy life. This bombardment has escalated over the last decades as various actors, such as representatives from the medical community and public policy makers, have increasingly stressed the connections between individuals’ food consumption habits and the state of their health. READ MORE

7. 5. On the optimal stopping time of learning

   Author : Anna Fedyszak-Koszela; Richard Bonner; Dmitrii Silvestrov; Jacek Malec; Mälardalens högskola; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; stopping time; MATHEMATICS; MATEMATIK;

   Abstract :  The goal of this thesis is to study the economics of computational learning. Attention is also paid to applications of computational learning models, especially Valiant's so-called `probably approximately correctly' (PAC) learning model, in econometric situations. READ MORE