Search for dissertations about: "marknadsföring"

Showing result 1 - 5 of 168 swedish dissertations containing the word marknadsföring.

  2. 1. Harmonising value in a car’s interior using sensory marketing as a lens

    University dissertation from Växjö : Linnaeus University Press

    Author : Andreas Eklund; Linnéuniversitetet.; [2019]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand experience; brand image; sensory cues; sensory marketing; and service-dominant logic SDL ; Marketing; Marknadsföring;

    Abstract : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. READ MORE

  4. 2. Product design and supply chain fulfillment through a generative customization solution to achieve discontinuous innovation

    University dissertation from Luleå : Luleå tekniska universitet

    Author : John Buffington; Luleå tekniska universitet.; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Business Economics - Business studies; Marknadsföring; Ekonomi - Företagsekonomi; Industrial Marketing; Industriell marknadsföring;

    Abstract : The goal of discontinuous innovation Is to Disrupt Existing Market Equilibrium and create new combinations of Consumers, Producers, and Markets, But It Is Yet to Be Stood in an Aggregate from product design and supply chain systems. Without an Aggregate System Representation Of The innovation continuum (market equilibrium, incremental and discontinuous innovation) for elements of product design and Supply Chain Fulfillment, IT Will Be more DIFFICULT for companies to Develop an innovation strategy as result. READ MORE

  5. 3. The assessment of the effect of trust on the long-term business relationship from the buyer's perspective cases of Mega Iranian car manufacturer

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Abolhassan Sarshar; Luleå tekniska universitet.; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Business Economics - Business studies; Marknadsföring; Ekonomi - Företagsekonomi; Industrial Marketing; Industriell marknadsföring;

    Abstract : .... READ MORE

  6. 4. Supply chain management : an empirical study on Swedish manufacturing firms enterprise systems adoption, supply chain integration, competition capability and performance

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Pejvak Oghazi; Luleå tekniska universitet.; [2009]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marknadsföring; Logistics; Logistik; Industrial Marketing; Industriell marknadsföring; Technology - Industrial engineering and economy; Teknikvetenskap - Industriell teknik och ekonomi;

    Abstract : Today's marketplace is more fiercely competitive than ever before. Globalization, continual technological advances, and an ever-changing customer demand for new products have brought about new managerial practices and business models. READ MORE

  7. 5. Collaborating and communicating in new media - wiki's, social networks and blogs a qualitative and quantitative approach

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Gene van Heerden; Luleå tekniska universitet.; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Business Economics - Business studies; Marknadsföring; Ekonomi - Företagsekonomi; Industrial Marketing; Industriell marknadsföring;

    Abstract : The Web 2.0 environment has created a platform where the power and voice have shifted from organization to market. Communities, networks and the developments in information communication technologies have enabled the average consumer to become an active participant in creating and recreating value. READ MORE