Search for dissertations about: "marknadsföring"

Showing result 16 - 20 of 189 swedish dissertations containing the word marknadsföring.

  2. 16. Artificial market actors : explorations of automated business interactions

    Author : Richard Gatarski; Fred van Raaij; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Artificial intelligence; Electronic commerce; Marknadsföring; Artificiell intelligens; Elektronisk handel; Business Administration; företagsekonomi;

    Abstract : Digital machines (computer hardware and software) have been used to support business activities for over 50 years. During the past 10 years, these machines have changed profoundly in terms of numbers, types of application, and features. READ MORE

  4. 17. Exploring Branded Flash Mobs : A study of the impact of branded flash mobs on consumer behavior and consumer experience

    Author : Philip Grant; Esmail Salehi-Sangari; Gerarad Prenderjast; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; branded entertainment; flash mob; consumer behaviour; guerilla marketing; viral marketing; brand equity; Aad; Nationalekonomi; Economics;

    Abstract : The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. READ MORE

  5. 18. Understanding the provision and processing of information for information-intensive products as a basis for market segmentation

    Author : Daniel Edward Hall; Terrence Brown; Leyland Pitt; Jan Kietzmann; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information-intensive products; consumer information search; consumer information processing; marketing strategy; wine marketing; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Abstract : This thesis helps to address the gap in literature relating to the study of the provision of information to consumers, consumer information search behaviour and consumer information processing and choice behaviour relating to information-intensive products. Throughout the thesis, wine is taken as an example of an information-intensive product. READ MORE

  6. 19. Incorporating sustainability in supplier relationship management : a study of Swedish manufacturing SMEs

    Author : Arash Kordestani; James P. Rakowski; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Sustainability; Buyer-Supplier Relationship; Sustainable Purchasing; Sustainability Performance; Corporate Social Responsibility; Industriell Marknadsföring; Hållbara inköp; hållbarhetsprestanda; B2B; Industriell marknadsföring; Industrial Marketing;

    Abstract : "The future belongs to those who give the next generation reason for hope" (Pierre Teilhard de Chardin; 1881-1955). This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers. READ MORE

  7. 20. Public sector branding : an internal brand management perspective

    Author : Ulrika Leijerholt; Peter Hultén; Galina Biedenbach; Lars Erling Olsen; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public sector branding; internal brand management; internal branding; organizational branding; brand commitment; brand architecture; internal communication; organizational practices; public service motivation; företagsekonomi; Business Studies; marketing; marknadsföring;

    Abstract : The increased use of branding within the public sector signifies an important area for academic research that currently lacks theory and empirical evidence; public sector branding. Extant literature paints a scattered picture. On one hand, some branding principles appear to be equally relevant in the public sector as they are in the private sphere. READ MORE