Search for dissertations about: "mba THESIS"

Showing result 1 - 5 of 10 swedish dissertations containing the words mba THESIS.

  1. 1. A mobile bank application loyalty model : The young bank customer perspective

    Author : Mustafa Nourallah; Peter Öhman; Pejvak Oghazi; Mittuniversitetet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; loyalty antecedents; usability; service quality; customer satisfaction; loyalty; consequences of loyalty; young bank customers; mobile bank applications; Sweden.;

    Abstract : This thesis investigates young bank customer (YBC) perceptions of loyalty in the context of mobile bank applications (MBAs), including loyalty antecedents and the consequences of loyalty. A first study investigates the relationships between cognitive, affective, and conative antecedents, on one hand, and loyalty, on the other. READ MORE

  2. 2. Utilization of cellulosic biomass towards sustainable chemicals and novel biomaterials

    Author : Jiayi Yang; Magnus Norgren; Håkan Edlund; Fardim Pedro; Mittuniversitetet; []
    Keywords : ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER;

    Abstract : It is predicted by the United Nations that by year 2030 the world will need at least 50 percent more food, 45 percent more energy and 30 percent more water. The emissions of carbon dioxide from combustion of fossil fuels and waste are also increasing. READ MORE

  3. 3. Playing the Ranking Game : Field formation and boundary-work in European management education

    Author : Linda Wedlin; Kerstin Sahlin-Andersson; Lars Engwall; Walter W. Powell; Uppsala universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; Business studies; Företagsekonomi;

    Abstract : International ranking lists of business schools and MBA programmes have proliferated in the media in recent years. This thesis aims to understand the development of international rankings and the attention they enjoy in the community of European business schools. READ MORE

  4. 4. Communication of brand personality by some top business schools online

    Author : Robert Opoku; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

    Abstract : Organizations perceive their brands to possess a personality that consumers either use as an avenue for self-expression or to experience the anticipated emotional benefits that differentiate one brand from another. These perceived brand personalities emerge through the different ways organizations present themselves. READ MORE

  5. 5. Towards a methodological design for evaluating online brand positioning

    Author : Robert Opoku; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

    Abstract : Several studies have pointed to the fact that continued progress in content analysis research requires researchers to confront several challenges to developing reliable and valid analyses of World Wide Web based content. In line with the above, the core objective of this thesis is to develop and illustrate a relatively simple but powerful tool to examine the intended online brand personality positioning of organisational websites. READ MORE