Search for dissertations about: "mba marketing"
Found 2 swedish dissertations containing the words mba marketing.
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1. Communication of brand personality by some top business schools online
Abstract : Organizations perceive their brands to possess a personality that consumers either use as an avenue for self-expression or to experience the anticipated emotional benefits that differentiate one brand from another. These perceived brand personalities emerge through the different ways organizations present themselves. READ MORE
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2. Towards a methodological design for evaluating online brand positioning
Abstract : Several studies have pointed to the fact that continued progress in content analysis research requires researchers to confront several challenges to developing reliable and valid analyses of World Wide Web based content. In line with the above, the core objective of this thesis is to develop and illustrate a relatively simple but powerful tool to examine the intended online brand personality positioning of organisational websites. READ MORE
