Search for dissertations about: "meaning construction using blending theory"

Found 1 swedish dissertation containing the words meaning construction using blending theory.

2. 1. Metaphor and creativity in British magazine advertising

   Author : Carita Lundmark; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Engelska med didaktiskt inriktning; English; Specialization in Didactics;

   Abstract : This thesis is a cognitive linguistic study of the various ways in which conceptual metaphor and related cognitive processes are exploited for creative purposes in advertising texts and accompanying images. The material consists of advertisements collected from British magazines between the years 1996 and 2002, and is classified into four main categories according to how the metaphorical content is signalled in the advertisement. READ MORE