Search for dissertations about: "mobile technology in retail"
Showing result 1 - 5 of 7 swedish dissertations containing the words mobile technology in retail.
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1. Challenges Related to the Introduction of Innovative Services in the Market : Mobile Payment Services in the Swedish Retail Industry
Abstract : Mobile payment services are expected to be the next step of the electronic payment evolution. However, the level of penetration in European countries is lower than expected. The focus of most academic research has been in two main areas: (i) mobile payment adoption by consumers and (ii) technical aspects of the service. READ MORE
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2. Apps in the U-space : From mobile to ubiquitous marketing
Abstract : Smart mobile devices are becoming increasingly essential daily companions. Applications (apps) are the interface through which the consumer can leverage unique capabilities of smart mobile devices to interact with people, other devices and firms via the supporting mobile ecosystem. READ MORE
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3. A tale of two FinTech solutions : Loyalty in mobile bank applications and initial trust in financial robo-advisors
Abstract : This thesis on financial technology (FinTech) solutions consists of twosuccessive phases, each including two articles. The first phase targets the loyalty of young bank customers (YBCs) to mobile bank applications (MBAs). READ MORE
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4. Applying Simulation to the Problem of Detecting Financial Fraud
Abstract : This thesis introduces a financial simulation model covering two related financial domains: Mobile Payments and Retail Stores systems. The problem we address in these domains is different types of fraud. We limit ourselves to isolated cases of relatively straightforward fraud. READ MORE
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5. How technology is evolving in-store shopping behaviors: Evidence from the field
Abstract : Walking into a bricks-and-mortar store today is anything but offline. Technological marketing devices greet shoppers in practically every step of their shopping trip, wherever they go. The idea of these types of shopper-facing retail technologies is to add value to the shopper in different ways. READ MORE