Search for dissertations about: "multinational retailing"
Found 2 swedish dissertations containing the words multinational retailing.
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1. Innovations in Multinational Retailing. IKEA on the Swedish, Swiss, German and Austrian Furniture Markets
Abstract : .... READ MORE
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2. Performing Co-production : On the logic and practice of shopping at IKEA
Abstract : Contemporary western society has often been described as a “consumer society” in relation to the producer oriented form that characterised the industrial society. While consumer habits used to be seen as a reflection of a person’s occupational status or place in a stable societal hierarchy, it has now become recognised as a practice through which people’s identity and status is partially defined by the choices they make as consumers. READ MORE
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